Business Plan, Which Is Bringing Body Implants To the Mass Market Essay

Business Plan, Which Is Bringing Body Implants To the Mass Market - Essay Example The present research has identified that biohacking has emerged as a successful business for the development of non-institutional technology and science. Tattoo studios form a part of biohacking business. With the advent of biohacker movement, the grinders have found simple ways for reimaging the development of human beings. The first case was that of a tiny magnet that was inserted in fingertips by making a small opening. As the trend for biohacker business popped up, many activities were encouraged as a part of biohacking business like the operation of the DIY kitchen, usage of knife or razor blade, rubbing ice cubes for numbing the surface of the skin and rubbing alcohol. Over the years magnets are also offered by a number of body modification artists which formed a type of body piercing. It has been noticed that there are thousands of individuals worldwide who have undergone body implantation. A member of Grindhouse, Olive Webb, has implanted the magnet in the earlier days of the invention. She was able to lift a paper clip by simply touching it with her finger. The magnet made her feel the electromagnetic fields which seemed to be her sixth sense. She could not explain the particular feeling of possessing a microwave in her body. It cannot be understood until it is felt. This paper illustrates that the entrepreneurial friend has planned for carrying out a long-term business as he has studied the market thoroughly which identified that the particular business is at a boom. It also fetches a good amount of money. Thus he has planned for targeting female customers of 30-40 years of age who will be interested in implant tattoo. He will be getting a good customer base as the current fad favors the art of tattoo and every female has the desire to have the tattoo on any part of their body. Piercing and tattoo have been famous within the female group of customers as they love to make their look more attractive by undertaking various makeovers. However, the decisio n or the plan that is taken by him can be evaluated by examining the marketing environment, market segments and pricing of the services.