Different types of service organization Essay Example | Topics and Well Written Essays - 250 words

Different types of service organization - Essay Example Service factory includes services that involve low labour intensity and interaction. These demand huge capital and are standardized. Airlines and motels are the examples of such services. Highly labour intensive services with low interaction fall under mass service. These require low capital and service is provided on a standard basis to all customers. Retail giants such as Walmart follow this formula. Service shops support high degree of customisation and low labour intensity. Hospitals take up this mode of service, by accruing advantage of abundant capital (Inman). Advocates, medical practitioners, engineers etc, who provide professional services, show high customer interaction and customization. They are labour intensive. The success of labour-intensive services depends on employee training and welfare (Lashley 245-251). Keeping abreast technology and sequencing delivery make capital-intensive services attractive. Mass service and service factory are differentiated by ambience, wa rmth and marketing strategies(Verma 121-123). Service quality, sensitivity and responsiveness, coupled with cost-cutting guide highly interactive services.